Currently Reading:

 Past Reads:

• Predictable Irrational by Dan Ariely
  Fun read about how we make decisions.

• Flow by Mihaly Csikszentmihalyi
  Covers the psychology behind flow states, aka optimal experiences.

• Drive by Daniel Pink
  Discusses what it takes to do your best work.

• The 4-Hour Work Week by Tim Ferriss
  Great tips on shifting your mental state for success.

• The Happiness Advantage by Shawn Achor
  Loved it. Many studies on the effects of happiness.

• Purple Cow by Seth Godin
  Traditional marketing doesn’t work. Your product must be remarkable.

• Hooked by Nir Eyal
  How-to guide on creating addictive products and apps.

• How to Kill a Unicorn by Mark Payne
  Great case studies on how this innovation firm succeeds.

• The Slight Edge by Jeff Olson
  Change happens gradually, you must be persistent.

• How to Fly a Horse by Kevin Ashton
  Great chapters on the massive female contribution to creative and scientific fields.

• Game Feel by Steve Swink
  Offers great vocabulary for game designers to discuss feel.

• Never Eat Alone by Keith Ferrazzi
  The importance of networking and some useful tips on building a network.

• The $100 Startup by Chris Guillebeau
  How-to guide for starting a side business to generate additional revenue.

• Creativity, Inc by Ed Catmull
  Lots of great stories about Pixar’s development methods.